NBC
As Art Director at NBC News, specifically for TODAY.com, I led concept-driven art direction for editorial visuals across photography, illustration, and photo illustration. I oversaw the design and visual strategy for social media graphics, developed style guides from the ground up and streamlined workflows, and managed a cross-functional team of photo editors, photographers, and designers. I regularly commissioned and directed freelance talent, handling contracts and invoicing, and ensured seamless execution across multiple CMS and content platforms.
Select Work below
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Asian American and Pacific Islander Heritage Month
Role: Designer, Art Director
Visual Identity, Art Direction and Designs for TODAY’s Asian Pacific American Heritage Month coverage which spanned features, interviews, social posts, and personal essays.
Illustrations by Ard Su and Kiki Ljung.
Rokerthon
Role: Art Director
Designs for Al Roker’s annual Rokerthon which featured various celebrity chefs' sandwich recipes. Illustrations by George Wylesol.
An oral history of 9/11
Role: Art Director
Art direction and design in collaboration with Tyler Essary on 9/11, through the eyes of kindergarteners who were there. Photography by Bridget Badore.
NBC Olympics
Role: Art Director
Art direction for TODAY’s Summer Olympics coverage for articles and social.
Dr. Jessica B. Harris
Role: Art Director
Art Direction for a food series on Dr. Jessica B. Harris. Photography by Elizabeth Cecil.
Hispanic Heritage Month
Role: Art Director
Art direction and designs for Hispanic Heritage Month. Illustrations by Katty Huertas.
Women’s History Month
Role: Designer
Designs for a feature series on interviewing famous actress’ granddaughters.
Denied
Role: Art Director, Designer
Patients, doctors and experts speak out about how the "strong Black woman" stereotype and systemic racism affect Black women's access to quality health care — and how we can change it. Illustration by Shannon Wright.
Eco-Friendly Lessons
Role: Art Director
Art direction for a roundup of answers on eco-friendly lessons learned from the pandemic.
Design by Katty Huertas.
Spirituality Issue
Role: Art Director, Designer
Art Direction for a special feature focusing on Spirituality. Illustrations by Katty Huertas, Bee Johnson, Derek Abella, and Angie Wang.
Shop TODAY pop up
Role: Art Director
Art Direction for Pop-up Shop TODAY in time for National Sleep Awareness Week. Design by Andrew Richard.
George Floyd Protest
Role: Art Director
1 year after George Floyd’s murder, faith leaders in Minneapolis reflect on efforts to help a community move forward. Photography by Andrea Ellen Reed.
Instagram Revamp
Role: Art Director, Designer
Art direction and templates for the TODAY show instagram. Our goal was to appeal to a younger and more diverse audience while creating new templates to establish our brand equity.
Project 2020
Role: Art Director, Designer
Looking back at milestones and moments from Y2K. Art direction and designs in collaboration with Tyler Essary.
A Sister’s Promise
Role: Designer
Main art created for a story about a DNA test helping a family solve the mystery of a sister missing during the Holocaust.
Daily Digest
Role: Art Director
Art Direction for daily digest templates on TODAY Show’s Instagram stories. Design by Cynthia Bacall.
Illustration Art Direction
Role: Art Director
Selected collection of commissioned illustrations for site.
Illustration: Kelsey Borch
Illustration: Mikyung Lee
Illustration: Grace Kim
Illustration: Jackson Joyce
Illustration: Daniel Fishel
Illustration: Bee Johnson
Illustration: Cari Vanderya
Illustration: Ran Zheng
Illustration: Min Heo
Illustration: Patricia Doria
Illustration: Alessandra De Cristofaro
Illustration: Nhung Le
Illustration: Janice Chang
Illustration: Cornelia Li
Illustration: Abbey Lossing
Illustration: Subin Yang
Illustration: Mark Wang
Illustration: Rebekka Dunlap
Mental Health Issue
Role: Art Director
Art Direction for a special feature focusing on Mental Health.
Illustrations by Bee Johnson, Sibohan Gallagher, Jamiel Law, Charlotte Gomez, and Rose Wong.
Looking Forward
Role: Designer
Art direction and design on a special feature, compiling a list of answers on what people are looking forward to in a post-pandemic world.